Airbnb has announced its role as the official sponsor of the Corona Capital 2026, a prominent music festival organised by OCESA, set to take place from 20th to 22nd November at the Autódromo Hermanos Rodríguez in Mexico City. This partnership is part of a broader global collaboration between the digital platform and Live Nation, aimed at enhancing accommodation options for festival attendees while providing experiences that showcase the cultural and tourist attractions of the Mexican capital.
“Major events serve as catalysts for travel, not only attracting visitors but also inviting them to explore and enjoy the destination beyond the event itself. At Airbnb, we strive to support cities by complementing their accommodation offerings and connecting travellers with local experiences that extend the benefits of tourism to the communities. Our alliance with Live Nation, which includes OCESA, embodies this vision and allows Corona Capital fans to experience music from a unique perspective, both within and outside the festival,” stated Ángel Terral, Airbnb’s director for Mexico, Central America, and the Caribbean.
Exclusive Experiences Designed for Festival Goers
This initiative features four exclusive experiences designed to immerse attendees in various aspects of the Corona Capital organisation and atmosphere. One standout activity includes a meet-and-greet with members of the festival’s creative team in the Friends & Family lounge, where participants can enjoy tacos and beer while learning about the history of this iconic event. This experience also encompasses a tour of the production areas, with the opportunity to witness part of a live performance from the front of the stage.
Another offering provides early and exclusive access to the venue before the festival commences. During this event, attendees will have the chance to explore the Corona Capital grounds behind closed doors, visit the stages, take photographs in exclusive areas, and enjoy a ride on the Ferris wheel. Following the tour, participants will be treated to light refreshments and a toast.
A private DJ session lasting 45 minutes at the Airbnb Lounge is also on the agenda, featuring the Mexican alternative pop duo CLUBZ, who will entertain visitors with a mix of classic tracks and their own compositions.
Lastly, musician and content creator Marcelo Lara, known as Burgerman, will host a culinary experience that includes a meal in a private picnic area, a meet-up with renowned chefs, and the recording of a culinary review for his social media platforms.
Reservations for these activities will open on 9th November at 10:00 AM through the designated links provided by the platform.
A Unique Installation Enhancing the Festival Atmosphere
In addition to these experiences, Airbnb will enhance the festival environment with the installation of a replica of “El Nido de Quetzalcóatl,” a striking serpent-shaped structure designed by architect Javier Senosiain, located in Naucalpan, State of Mexico. The installation will be centrally located within the festival grounds and will feature a balcony, curved walls, a winding staircase, and rainbow-hued textures inspired by the original design.
All festival attendees will be able to visit this recreation from 20th to 22nd November, between 14:00 and 22:00, and partake in a series of interactive activities inspired by Airbnb’s services and experiences. Notably, attendees will have the chance to customise a tote bag with the help of urban artist Remix, who has adorned walls in cities worldwide, from Berlin to New York, and has collaborated with brands like Nike and Red Bull.
Additional activities include meetings with visual artists to create clay charms and commemorative mementoes, as well as makeup and styling sessions led by the Glitzi team, who will offer designs featuring glitter, facial jewellery, and motifs inspired by “El Nido de Quetzalcóatl.” These activities will be available on a first-come, first-served basis without prior reservation, subject to space capacity.
Understanding Travel Trends Through Research
A study conducted by Ipsos for Airbnb revealed that over 40% of Mexican travellers surveyed last year considered attending an event as part of their travel plans. Among these, 41% expressed interest in attending concerts featuring specific artists, while 40% were inclined towards music festivals. Additionally, 89% of those intending to attend an event also planned to visit other locations during their stay.
This collaboration between Airbnb and Corona Capital aims to address these interests and broaden the opportunities for those travelling to the capital to enjoy music while exploring other attractions in the city.
Armando Calvillo, OCESA’s Festival Marketing Director, underscored the significance of this partnership, stating, “Corona Capital is much more than three days of music; it attracts visitors from various cities and countries and contributes to the cultural positioning of Mexico City. Therefore, adding partners like Airbnb is crucial to enriching the attendees’ experience, providing accommodation alternatives and initiatives that allow them to appreciate the capital beyond the stages. Furthermore, this collaboration gives us the opportunity to take true fans behind the scenes, to those spaces where the magic happens and the festival comes to life.”